Helping Frooti Fizz launch a new flavour with a cinematic TV campaign built around anticipation, personality, and cultural relevance.
Client
Frooti Fizz
Industry
Food & Beverage, Media & Entertainment
Service
Concept & Ideation, Creative Development, End-to-End Production, Animation, Art Direction, Mixed Media, Art-Driven Live Action
Techniques
3D/CG, Mix Media, Live Action
Awards
Motion Design Awards
Frooti gave Clim Studio rare creative freedom to shape the commercial from concept to execution for the launch of its new flavour. Working alongside Jessica Walsh, Nadia Chauhan, cinematographer Zak Mulligan, and actor Alia Bhatt, we developed a simple but powerful idea inspired by the tension of a classic duel: mango flavour facing off against Alia as the embodiment of Fizz.
We carried that idea through every layer of the production, from set design and choreography to edit and an original soundtrack. The result was a distinctive, high-energy TV campaign that gave the launch a clear creative hook, elevated the product beyond a standard flavour announcement, and turned a simple product story into a memorable brand moment.
Clim worked side by side with Jessica Walsh, one of the most talented creatives worldwide.
Credits
"Climent Canal, Jessica Walsh, Hornet, Parlé Agro.
Executive Producer – Hana Shimizu / Head of Production – Sang Jin Bae / Producer – Cathy Kwan / Development Producer – Kristin Labriola / Director of / Photography – Zak Mulligan / VFX Supervisor – John Mattiuzzi / Editor – Peter Johnson / Storyboard Artist – Will Sweeney / Set Designer – Javier Leon
LIVE ACTION (Ransom Films)
Executive Producer – Salil Khurana / Producer – Sia Bhuyan, Suhana Sharma
Line Producer – Sachin Singh / Associate Producer – Unnati Agarwal
Assistant Director – Vinay Waikul / 1st AC – Srinivas Achary
Focuspuller – Anant Kathe / Gaffer – Naz Rahmani / Key Grip – Ninad Nayampally / Production Designer – Twisha Pal & Elridge Rodrigues / DIT – Viraj Shah / Production Manager – Nadeem Shaikh / Production Coordinator – Saurabh Yadav / Production Assistant – Nandita Gangwal / Talent – Alia Bhatt / Make-up – Mickey Contractor / Hair – Gabriel Georgiou / Wardrobe – Ami Patel / Choreography – Uma – Gaiti
POST-PRODUCTION
Editor – Stephanie Andreou / Lead Compositor – John Mattiuzzi / Compositors – John Stanch, Bea Walling, Ali Kocar / Particles FX – Andrew Guttormsson / Lighting & Rendering – Kevin Lu / Motion Designer – Hui Chi Chuang / Colorist – Shawn King
Music – Amit Trivedi
SFX & Mix – Beatstreet Studios
CLIENT
JMD & Chief Marketing Officer – Nadia Chauhan / Group Brand Manager – Aaron Gomes / Assistant Brand Manager – Nidhi Rathi"